Consumer Behavior and Preferences in the US Sun Care Market

The sun care market in the United States has been growing steadily over the past few years. With the increasing awareness of the harmful effects of UV rays on the skin, consumers are becoming more conscious of the need to protect their skin from the sun. This has led to a rise in demand for sun care products, which has in turn led to an increase in competition among manufacturers.

Overview

The US sun care market is expected to reach $2.5 billion by 2024, growing at a CAGR of 5.8% from 2019 to 2024. The market is driven by factors such as the increasing awareness of the harmful effects of UV rays, the rise in demand for natural and organic sun care products, and the growing popularity of sun care products among men.

The market is segmented into various categories such as sun protection, after-sun care, self-tanning, and others. Sun protection products account for the largest share of the market, followed by after-sun care products. The demand for self-tanning products is also on the rise, especially among younger consumers.

Key Players in the Consumer Behavior and Preferences in the US Sun Care Market

The US sun care market is highly competitive, with a large number of players operating in the market. Some of the key players in the market include:

• Johnson & Johnson
• L’Oreal
• Procter & Gamble
• Unilever
• Beiersdorf AG
• Estee Lauder
• Shiseido
• Clarins
• Coty
• Avon Products

These companies are focusing on product innovation, marketing, and distribution to gain a competitive edge in the market. They are also investing in research and development to develop new and innovative sun care products that cater to the changing needs and preferences of consumers.

Market Challenges

One of the major challenges faced by the US sun care market is the increasing competition from private label brands. Private label brands are gaining popularity among consumers due to their lower prices and comparable quality to branded products. This is leading to a decline in the market share of branded products.

Another challenge faced by the market is the increasing concern among consumers about the safety and efficacy of sun care products. Consumers are becoming more aware of the harmful chemicals used in some sun care products and are demanding natural and organic products that are free from harmful chemicals.

Market Opportunities

The US sun care market offers several opportunities for growth. One of the major opportunities is the growing demand for natural and organic sun care products. Consumers are becoming more conscious of the ingredients used in sun care products and are demanding products that are free from harmful chemicals.

Another opportunity for growth is the increasing popularity of sun care products among men. Men are becoming more aware of the need to protect their skin from the sun and are using sun care products more frequently. This presents an opportunity for manufacturers to develop products that cater specifically to the needs and preferences of male consumers.

Future of the US Sun Care Market

The US sun care market is expected to continue to grow in the coming years. The market is expected to be driven by factors such as the increasing awareness of the harmful effects of UV rays, the growing demand for natural and organic sun care products, and the increasing popularity of sun care products among men.

Manufacturers are expected to focus on product innovation, marketing, and distribution to gain a competitive edge in the market. They are also expected to invest in research and development to develop new and innovative sun care products that cater to the changing needs and preferences of consumers.

Conclusion

The US sun care market is a growing market with several opportunities for growth. Manufacturers need to focus on product innovation, marketing, and distribution to gain a competitive edge in the market. They also need to invest in research and development to develop new and innovative sun care products that cater to the changing needs and preferences of consumers.